Insights

Notes from the build.

Practical writing on websites, digital presence, and technology for purpose-driven organisations. Written for the people making the decision, not for other developers.

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AI & tools

What AI can actually do for a small NGO right now

Every week brings a new tool promising to transform how nonprofits work. Most of that is noise. Here is the narrow, genuinely useful list, and the line we think you should not cross.

7 min read
Digital presence

A website is not a substitute for social media, and neither is the reverse

Organisations often ask whether to build a website or just focus on social media, as if it is one or the other. It is not. Here is what each is actually good at.

7 min read
Digital presence

Why your NGO needs a website, even when the funding is tight

The honest case for spending money on a website when every cedi is already committed elsewhere, and how to tell whether you are being sold something you do not need.

8 min read
Digital payments

Why Mobile Money changed what a website needs to do

If you sell anything online in Ghana or much of West Africa, visitors expect Mobile Money as an option, not just card. What that means for how a website gets built.

6 min read
Pricing

What a website should actually cost, and why nobody will tell you

Quotes for the same project can differ by a factor of ten. Here is what drives the number, what is genuinely worth paying for, and the questions that expose padding.

7 min read
Performance

Building for the connection your audience actually has

Most websites are designed on fast laptops and used on mid-range phones. What that mismatch costs you, and the changes that fix most of it.

6 min read

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